Like all great ideas, it started with a walk in the woods. The coastal rain-forest of the Olympic National Park to be precise. My brother and I had spent the entire summer thru-hiking the Pacific Northwest Trail and our father had just joined us for the final stretch. The first day of hiking was spent catching our father up on how our trip had gone; the people we had met, the peaks bagged and rivers forded, the best stars and, of course, the best burgers of the trip.
By the time we arrived at our campsite, the mouth of the Hoh River in picturesque Olympic National Park, conversation turned towards the future. What was next for us after finishing the hike?
We took stock of our skills and experience. My father had worked in the apparel industry his entire career. My grandfather had successfully started and grown an outdoor apparel company in the 80's. Why not lean into our heritage and continue the family tradition? We passed the rest of the evening cooking over a campfire and discussing ideas. We had more questions than answers. What would our brand represent? What products would we make? Why should our customers care?
The next day we had decided to start an apparel company. We hadn't answered the questions pondered the night before but we had a vision. We wanted to build a company that celebrated the heritage and craftsmanship of an older generation. A generation when the connection between a customer and a craftsperson was revered. A time when craftspeople built products to last, to get better with use and with age. We wanted to create products that captured that story and embodied that spirit.
When we started this company we had a vision of a new consumer culture; a culture where customers would celebrate the heritage, expert craftsmanship, and long-lasting quality of finely crafted goods.
Today, our company exists to
We are a father and son team with extensive expertise in the apparel industry. During our time we have observed the negative impact on consumers as a result of severely bloated business models. Products pass through multiple intermediaries, each adding unnecessary markup to the product on the path to the final consumer. We have removed these intermediaries and the unnecessary markup they add by combining extensive apparel design and development with our direct-to-consumer capabilities. As a result, we can offer our customers a premium quality product at a lower price than competitors.
We believe in building a company based on a set of core values to serve as our north star. The purpose of these values is to guide future decision making as we grow. They resonate with us and we hope they resonate with you as well.
Foster community with our customers and with our partners.
Craft long-lasting, great fitting, premium quality apparel.
Respect and appreciate those we work with, this includes our customers and our partners.
Improve every day.
Enjoy the journey.
We are proud to be a family owned and operated business.
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Chest: Take the tape measure and wrap it around the widest part of your chest. Keep the tape measure straight and level at back and parallel to the ground.
Sleeve: Take the tape measure and start at the middle of the back of your neck. Run the tape measure over the point of the shoulder and down the outside of the arm to the wrist. If you find that your sleeve length falls between two of our sizes, choose the longer of the two.
Waist: Measure around your natural waistline.
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